Food glam

Food porn is a new trend, that really started to pollute our minds along with anorexic models, over-designed interiors, Hollywood CGI blockbusters and (worst of all) fashion-bloggers. Food porn, just like the others I mentioned, has the same aim as the regular porn: to make something (not so attractive in reality) looking much better . To achieve it, regular porn uses all kinds of tricks, from heavy makeup and fetish costumes to soft lighting and rhythmic music. Well, similar thing happens in kitchen studios.

To make a mouth-watering photo, production uses army of food-stylists, directors, light and set decorators, visual effects coordinators.... whole production to make a burger look better. To cut it short: most of it is a lie. Actual food is not prepared that way, and food prepared for a photo shoot is not made for eating.

First rule is to undercook meat and vegetables - once prepared, they start shrinking, the unfriendliest process of hours-long shootings.

Milk? No, usually it is a shampoo, yogurt or wall paint to look nice while poured in a glass. Sometmies it is glue in a bowl of cereals (they tend to become sloggy).

Tweezers are unavoidable tool in all kinds of photo sessions, so why not here, too? Sesame seed, Cumin seed, all seed...you don't really think it falls without control onto bum? Nope, hours, tweezers and glue are the magic words here.

Heavy tools are used to design food - branding iron and blow torch do amazing grill effects on meat. Shoe polish provides nice color and final touch.

Honey and maple-syrup do not always look good on camera and are usually switched for motor oil. In same fashion, glycerin is used to give the sense of freshness/moisture appearance and almost all ads are heavily covered with it. Also, hairspray and deodorant spray for matte appearance.

There's also food chameleons: mashed potato. Spray-colored it looks as fabulous ice-cream. All flavors. If baked, it is magnificent pie-crust that doesn't crumble while sliced. Injected by syringes into meats, provides rich & tasty puffy look.

To make bubbly drinks even bubblier (if possible) you put the dish washing liquid in. For smaller bubbles pop in the antacid tablet.

Still not convinced? Take a look at this: